Gramercy Protocol was founded by Lena Koropey to address the need for business etiquette training.  Recognizing that people skills account for 85% of a person's success in the workplace, Lena saw an opportunity to help people, and the companies for which they work, achieve their best.

Ms. Koropey provides strategic business etiquette and communication skills counsel to Fortune 100 companies and entrepreneurs, representing some of the world’s most respected brands.  Her customized executive training programs focus on enhancing professional skills in Networking, Presentation and Public Speaking, Media Training, Personal Brand Image, Dining Etiquette, and International Protocol.

Recognized globally as a business etiquette expert, Lena is a trusted advisor for media outlets.  She has been featured in print and on television and radio for Forbes, USA TODAY, TIME, Fox News, WNYW, WTVT, WCBS-TV, NY1 Money Matters, the Chicago Tribune, the Star Tribune, the Gulf Times, Inside Edition, Good Day New York, iHeartRadio, Q104.3, and VoiceAmerica Business Network, among others.

Ms. Koropey brings over twenty years of marketing communications, brand management, and public relations experience to Gramercy Protocol.  She has worked with distinguished brands such as Mercedes-Benz, smart and Voss water.


While at Mercedes-Benz corporate headquarters, Lena worked on the product and technology PR team where she was responsible for new vehicle launches.  While at Voss, Lena managed marketing and sales programs for domestic and international markets.  She directed creative for the brand and helped launch the Voss Foundation as a corporate social responsibility initiative dedicated to providing access to clean water in Sub-Saharan Africa.


Recognized for her focus on the importance of interpersonal communication in building effective business relationships, Lena helps her clients achieve their best to develop and maintain business.  She has coached senior executives, sales teams, company spokespeople and new hires in a variety of industries and global markets.


Lena has prepared CEOs and communications teams for new product / market launches, television appearances, and keynote addresses.  She has worked with creative and technology experts to help maximize communication and project a professional image.  Her clients include Louis Vuitton, and Daimler, among others.  


Lena’s MBA background in global business management and knowledge of the luxury sector, travel, fashion, and design, give her a unique perspective on the etiquette and protocol industry.  In addition to working with corporate clients, Lena is an Associate Professor at Business School Lausanne in Switzerland where she teaches in the MBA and Executive MBA programs.  Lena is also on the faculty at Parsons School of Design in New York in both the Bachelor and Master of Science program in Strategic Design and Management, where she teaches Managing Creative Projects and Teams, New Design Firms, Design of Business, and Global Professional Practices.


Lena earned her certification in corporate etiquette and international protocol consulting from The Protocol School of Washington, the only nationally accredited educational institution for international protocol, cross-cultural awareness, business etiquette and image training.  She attended the leading Swiss Finishing School, Institute Villa Pierrefeu in Montreux.  Lena holds a bachelor degree in Spanish and political science from Rutgers College.  She studied fashion marketing and design at Parsons and negotiation at Harvard Law School and earned her MBA, cum laude, in global business management from Business School Lausanne.